Having an additional profile on Facebook is a widely practiced phenomenon, although not explicitly permitted by the user terms. Facebook is currently experimenting with a new system that allows users to create up to 5 profiles. These profiles can be used to represent different social aspects of an individual without violating Meta's rules.
How does this new feature work? Perhaps you're a blogger with strong opinions on political and cultural issues, along with a style that may not be suitable for all audiences. In this case, you can create another profile dedicated to your blog, while maintaining a more family-friendly profile for other connections to enjoy. You can also have separate profiles for humor, memes, movie reviews, and more - all linked to the same person.
One advantage of these additional profiles is that you are not required to use your real name, a rule that has often been disregarded on Facebook. This leniency allows for anonymity when needed, but can also lead to the proliferation of bots.
Can these extra profiles serve as backups in case one profile is restricted or deleted? According to Facebook representative Leonard Lam, violations on one profile will result in sanctions being applied to all profiles.
This new feature can enhance your Facebook experience by allowing you to connect with pages of interest while filtering out irrelevant content from the same users. It also provides you with the opportunity to showcase different facets of your personality. From Facebook's perspective, this feature could help boost user engagement, especially following the decline in daily active users reported in Q1 2022.
Are you planning to create additional profiles on Facebook? If so, will you use your real name? Do you think this feature will gain popularity? Share your thoughts with us in the comments!