Instagram's success depends on creators, and the company is committed to supporting them by introducing new features to help creators promote their content. This includes updates to the algorithm that prioritize showing original content to users in their feeds.
Adam Mosseri's tweet hinted at a new "ranking for originality" feature without providing detailed information. It is likely that an AI-assisted comparison will detect original content and boost its visibility for further promotion, making it more likely for users to see it in their feeds.
Enhanced Tag will also be introduced to help promote accounts on Instagram. This feature allows users to quickly access someone's bio when tagged in another post, even if the account is private, to determine if they are interested in following that account.
Product Tags will benefit Insta sellers by enabling users to directly visit a product page instead of the seller's or manufacturer's page, making purchasing easier.
In the battle for original content, creators will be restricted from uploading videos from TikTok with its watermark on Reels, although using CapCut by TikTok to create them is still allowed.
What are your thoughts on this new policy? Do you value original content or prioritize quality regardless of its source? Would you find these new tag features useful? Share your opinions in the comments below!
